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A luxury car rental marketplace that added transparency and trust for everyone involved.

We collaborated with Luxgo on their product strategy, experience and design, delivering a market-first solution to a niche, yet lucrative sector.

Problem Statement

Renting a luxury car is a time consuming, broken process that suffers from a lack of transparency, security and innovation for the customer.

Finding the right independent car hire company for the luxury end of the rental market is an immensely time consuming and frustrating experience. It’s a sector bereft of technology, instead relying on basic forms and phone calls to find out about the availability of cars, restrictions on renting, availability and price.

As a high value transaction, the market was in desperate need of technology to help add transparency and trust for both sides of the market.

Project Ambition

A bespoke marketplace that felt natural for the renter whilst giving the rental business trust about who they were renting their prized assets to.

Project Success
Months to launch MVP
Luxury cars listed to the platform


We worked with Luxgo on initial product ideation, strategy, experience and all design assets. We then worked with their existing offshore development team to deliver the MVP solution into production.

  • Product Strategy
  • UX Design & Prototyping
  • Product Management


We provided the Product and UX expertise required to take the idea from conception to reality in a very short space of time and with a limited budget.

  • UX/UI Designer
  • Product Manager